We believe that 2017 is going to be a big year for knowledge workers.
We have seen many teams become more flexible and innovative. Many of our larger clients are forming small yet highly effective teams.
Teams that are flexible and innovative require tools that support their unique needs. Get started now, iterate, improve and review later.
This is easier said than done. Teams are holding discussions about work in many different channels. And so often these ideas, work and initiatives don’t get off the ground because they are gone, lost or never got started.
If these teams have cross-team dependencies, they are inhibited quickly. Do we take on this new teams tasks without current tools? Limit the team to the same tools as others? What’s most important?
We believe that 2017 is the year this paralyzing cycle simply stops.
We believe that 2017 is the year we get to work without over-planning, over-thinking and the paralysis that inevitably ensues. Do employees dream of doing better? Often.
How often are your best teams highly productive?
We believe that 2017 is the year your team can plan, do, check and act without the confusion, fear and uncertainty they experience today.
We believe that 2017 is the last year you manage projects and tasks in your email.
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There is one place where you can look to see what teams and employees value; their calendar.
When I have something I need to check EVERY week. I put a reminder on my calendar. When someone else is supposed to do something every day, I put a “check if” on my calendar.
This is done for a myriad of reasons.
Primarily to make sure it is done. If it’s on my calendar, it’s likely that the company image, brand or perception is influenced. And those things are my responsibility.
Secondarily to make sure there is a deadline. If we don’t do it by a certain date, we see slippage of projects or other related goals.
Then there are other benefits like planning out-of-office coverage or letting my replacement know what’s important to do regularly. It can also be a great way to share with teams and leaders what is important and necessary to keep out company operational.
Let me provide a counterexample.
In order to maintain our business relationship with an analyst firm, we hold regular meetings (bi-weekly). Once it is off my calendar, I’m no longer making time for that relationship.
So how do you do this?
At my company, we make a practice of sharing our calendars openly. Want to see the things they value? Simply scroll ahead a couple months and see what’s still there.
Take the challenge:
Does your calendar show what you’re making time for? Share how you streamline everyday work by commenting below!
I posted an example last week of a form I encountered that really stuck out to me. It really shocked me how good it was.
Can you spot what stood out to me?
There are standard good things about this form:
A graphical representation of where I am in the process
Simple entry fields with clear field name
A submission button that is clear
Yeah, yeah… it’s a form. I expect all those things.
What struck me about this form was that it didn’t care about me! It was asking for my child’s name, not mine. The credit card holder.
So what Matt?
So what? That’s my daughter! She means the world to me. No surprise there either.
So why is this so good?
Later in the process, as I’m discovering their services and receiving communications this form gives them an edge. They now have the power to influence my experience in a way you couldn’t without my daughter’s name.
Matt, did Lucy like the kit we sent?
We’ll be sending Lucy’s next kit this week!
This subtle data gives this company the ability to reach me emotionally EVERY time they want to interact with me. They know something their competitors do not; my daughter’s name.
A well designed form is easy to use and has a good entry experience. A truly great form does all that, and empowers business processes to be exceptional.
What can you change in your forms to delight your customers later?