How to Provide Simply Great Customer Service

As products and services become more commoditized, competition is increasingly global, and high product quality is no longer a differentiator, the potential reward for providing excellent customer service becomes ever greater. As noted here recently, having “happy customers (leads) to higher profitability and stock price.”

Simple, great customer serviceThe costs of poor customer become greater as well. According to the latest customer service statistics, just 1% of customers ” feel that their expectations of good customer service are always met.” Meanwhile, 86% are willing to pay up to 25% more for a better customer experience.

Among other findings regarding the frustration caused by poor customer service:

  • 84% of customers say that their expectations had not been exceeded in their last customer service interaction.
  • 82% of consumers have stopped doing business with a company because of bad customer service.
  • 58% will never use the company again after a negative experience.

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Looking Back: The Top 20 at 200

As the Kinetic Vision blog approaches another significant milestone, its 200th post, here’s a look back at the top 20 most-read posts since the blog’s launch in March of 2011.

Not surprisingly, the phrases that occur most frequently in the posts below indicate readers are most interested in industry research about request management (that’s what we do), its applications (service catalogs, employee onboarding, BYOD) and its benefits (cost savings, process automation, risk management).

Request management blog posts: - top 20 at 200It’s also not surprising many of these are “evergreen” posts; these are articles with a long “shelf life” that continue to draw significant numbers of views month after month. The most-read post so far in 2015 (How IT Will Change by 2020 – Research From HDI) narrowly missed the list below, coming in at #23 all-time.

Here then are the top 20:

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