Why High “Flow” Companies Will Win – And How to Become One

Have you ever found yourself so totally immersed in an activity that you lose track of time? Perhaps while putting together a puzzle, solving a complex problem, or heads-down in a hobby, you’ve become engrossed in the task at hand.

If so, you’ve experienced “flow,” the highest state of human performance and productivity.

Working in the flow stateThough the term originated in research by psychologist Mihaly Csikszentmihalyi and his 1990 book on the subject, Flow: The Psychology of Optimal Experience, the business world has only fairly recently recognized its potential for increasing employee happiness and improving the customer experience. Continue reading “Why High “Flow” Companies Will Win – And How to Become One”