Why Team Chat Alone Isn’t Enterprise Collaboration

While there’s a great deal of chatter about team chat applications, actual enterprise adoption remains low. Why? Quite possibly it’s because enterprises won’t invest in new tools without a specific need; and when such needs are identified, team chat apps often lack the functionality required to address them.

A recent study by Irwin Lazar, vice president and service director at Nemertes Research, defines team chat apps as those that:
Why team chat alone isn't enterprise collaboration

  • “Offer persistent group collaboration spaces that include text chat, document sharing, and often voice/video/desktop sharing;
  • Are typically available via mobile app stores or via a browser as a cloud/software-as-a-service (SaaS) product;
  • Enable easy inclusion of team members from inside and outside of the corporate firewall; and
  • Offer a freemium model designed to get users hooked, and then pay for additional functionality such as security and management.”

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Enterprise Collaboration Tools: Hammers in Search of Nails?

All but the simplest processes in an enterprise require collaboration of some type, whether it’s two co-workers writing a document, or a cross-functional group of employees developing an application or resolving a thorny technical issue in coordination with external vendors and partners.

Email or file-sharing tools are often all that’s needed for simple projects. But for complex situations, enterprise collaboration tools offer more sophisticated, specialized functionality for communication and task management.

Enterprise collaboration tools: best if used properlySo why is it that CIOs “can’t sell enterprise collaboration tools” within their organizations, according to recent CIO magazine piece? As Matt Kapko writes:

“Enterprise collaboration is a dubious pursuit. You can almost sense its impending failure the minute it gets introduced to a workforce and becomes just another tool that employees are supposed to use…

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